WHY AURORA BOREALIS?
AURORA BOREALIS – ALWAYS HERE AND NOW, EVEN IF NOT VISIBLE.
The Aurora Borealis, also known as the Northern Lights, or the Latin goddess of dawn, can only be seen occasionally, although it is always here and present.
The business environment is in constant motion and its change shall be deemed as key driver of development.
Pivoting to new circumstances requires continuous and comprehensive monitoring, understanding and evaluating the business, social, political, technological and regulatory ecosystem.
Sometimes the essence is hidden at first sight. Being here and now for you today, tomorrow and every day, even if you do not see us is a matter of great advisor – client relationship and collaboration, not the actual hours spent together.
- Strategic Communications / Public Affairs expert
- Custodian of companies’ reputation against their risks
- Management Consultant & Mentor
In business terms, I am looking for solutions outside the established paths and frameworks, I prefer to set foot on an unknown path, looking beyond the Blue Ocean.
Personally, I am fascinated to travel, reading books, walking in nature and cycling. My life motto is Carpe Diem. I believe in genuine relationships, kindness, empathy and compassion.
Strategic Communications / Public Affairs expert
Barbara is a recognized strategic communications and public affairs expert with years of professional experience in leading / top management positions...